Nico Ordozgoiti
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Jeep

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—Jeep Icon

In 2010, we were asked to launch a global campaign for the Jeep Wrangler. A car that wasn’t only legendary, but arguably one of the most visually iconic in the history of automaking. So focusing on its simple yet unique front seemed like a no-brainer.

We produced a series of posters, proving that it took little more than two circles and seven rectangles to know that this was a Wrangler we were talking about.

 

—Role

Concept
Art Direction
Photography

 
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