—Jeep Icon

In 2010, we were asked to launch a global campaign for the Jeep Wrangler. A car that wasn’t only legendary, but arguably one of the most visually iconic in the history of automaking. So focusing on its simple yet unique front seemed like a no-brainer.

We produced a series of posters, proving that it took little more than two circles and seven rectangles to know that this was a Wrangler we were talking about.