—Lemon Schweppes

it’s not everyday that a client approves a campaign in which you get a celebrity to hate their product. But that’s exactly what we got Schweppes to do for the launch of Lemon Dry, its strongest flavour ever.

In it, rock legend Iggy Pop –known for a lifetime of unrelenting excess and experimenting–, goes on a family trip* culminating in something that might be too strong even for him.

*No, that’s not his real dad. We get asked all the time.