—Seagram’s Hotel

Seagram’s, a gin that hails from New York instead of London (like a proper gin should) is all about freedom. About being whoever you want to be, even if that’s two different people from one day to the next.

To show this, we couldn’t think of a better metaphor than a hotel. A New York hotel, to be precise. A place where nobody cares who you are, what luggage you bring in or what you do for as long as you’re a guest.

The result is a celebration of personal freedom and doing whatever floats your boat whithout being judged for it.

Because there’s nothing more liberating that living your life like nobody knows who you are.

—Where/What/When

CHINA / Creative Director / 2019

—Awards